By Peter van der Steege | 14 December 2014 News
December 2013 comes with a special offer for you! Buy the book The State of Research in the global fitness Industry or the book Member Retention in Fitnessclubs and receive The EHFA Retention Report 2013 for free* (which has a € 18,- value).
By Jan Middelkamp | 08 November 2013 Fitness, Retention
One of the most used key words in the global fitness industry is motivation. But what is motivation? And how can we understand the principles behind motivation? Lets first define three important concepts:
By Jan Middelkamp | 02 September 2013 Management, News
Every business prospers if it can keep customers loyal for a long time, if not for life. Improving the retention of customers also helps improve the retention of the key staff.
By Peter van der Steege | 17 June 2013 Trends
The fitness industry is a trendy world. Trends come and go. When you count all the trends that have been launched globally in the last twelve months, you will get lost. Trends help our industry a lot, but there are cons as well.