Transformational leadership is an approach in which a leader inspires
and motivates team members to create positive changes within an organisation.
This leadership style can increase group morale, lead to rapid innovation, improve conflict resolution, decrease staff turnover and foster a sense of ownership amongst a team. All of these traits make transformational leadership a good fi t for many types of business,
including health & fitness.
12 expert authors have contributed to this book that will explore and
make suggestions on how to grow transformational on the following
• What is transformational leadership?
• Broadening the definition of fitness and wellbeing
• Business agility or agile business?
• Digital transformation explained
• Growth through transforming the customer experience
• Role of the fitness sector in active ageing
• Transformational pricing in fitness
• The green transformation